Quotation from the Internet: "Customers have needs and requirements. A customer need establishes the relationship between the organization and the customer (example: I need (or want) an iPad). Requirements are those characteristics that determine whether or not the customer is happy."
This company believes all customers have their needs to satisfy them. Otherwise, their happiness or excitement could lessen back to the point of where they had been before entering a specialty store (or sensation store like ours.)
Suppose, a customer asked if we could make a larger footboard to fit their feet. We would, of course, alter any sizes to their requirements. Ensuring customer happiness is one of our most important tasks. Thanks for reading.